Tender, juicy, and delicious, our “steak” cooks up and tastes like the real thing (while being much better for you).

Are you ready for a real steak experience that is 100% plant-based? Cue Land Lovers. Our meat has the flavor and texture of steak while being much higher in nutrition and a whole lot better for the planet. Try Land Lovers in any recipe that calls for steak or whole-cut beef—the proof is in the steak.

Better Than Beef

Premium cow-free steak made from simple, high protein plant-based ingredients with half the calories and zero cholesterol.

Astonishingly Steak-like,
100% Plant-Based

Through our revolutionary patented process, we've created a mouthwatering, animal-free steak that looks, cooks, and tastes exactly like beef.

Easy on the Earth and the Tastebuds

Land Lovers utilizes only a fraction of the water, energy, and emissions it takes to produce animal meat.

Hot and Ready in minutes

Premium beef dishes are now ready to plate in just a few minutes, saving your kitchen time and resources.

Dr. Huan Xia

Ph.D., Founder & CEO

Land Lovers is the creation of Dr. Huan Xia—a vegan, former meat lover, and impassioned food scientist who knows what it takes to make a good steak.

"After switching to a plant-based diet, I discovered one of my biggest obstacles was finding a delicious and nutritious source of protein. I knew that if I could create a plant-based protein as good or better than steak, I could convince others to experience the benefits of a vegan diet without having to give up the food experiences they love."
- Huan

The grass is greener on the other side.

Winner of the 2023 National Restaurant Association FABI Award!

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